October is a month of festivals in India. Dusshera is over and Diwali is just round the corner. Diwali is known as the festival of lights and is eagerly awaited for the lights, crackers, sweets and the festive atmosphere.
The lead up to Diwali is known for the spurt in purchases of gold coins and gold jewellery. This period is known as Dhanteras and it is the day before Diwali. Goddess Lakshmi and Dhanvantri are worshipped on this day and it is considered auspicious to purchase gold on this day. Every family makes a gold or silver purchase on this, even if it is a simple gold coin. The ones better off go for gold jewellery or gold biscuits.
Almost all the population heads off to various jewellery shops to make purchases and this increases the value of gold bullion. Keeping in mind the demand, gold bullion are minted into coins or bars and are available with most leading jewellers in the country. Lots of special offers are put up to lure the customers.
The diwali celebrations last five days with the third day being the most important when Goddess Lakshmi is welcomed into the homes and worshipped. It is also not uncommon to see gold coins and jewellery being gifted on this day.
Diwali is also famous for its sweets with each region in India having its own special cuisine. If it is Shirkhand in one place then it is Pal Poli, Sandesh or Jhangiri in another. Mmm, my mouth waters as I write about these sweets.
I cannot wait for Diwali to arrive. Here's wishing all of you a very prosperous Diwali. Enjoy.